The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Liaise with media personnel
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Information on local, regional and national media contacts is obtained and kept up to date. Completed |
Evidence:
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Processes and procedures for dealing with the media are confirmed, and requirements are established for format, presentation and deadlines for information. Completed |
Evidence:
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Communication processes are established to develop mutual trust and cooperation, and to foster awareness of public affairs events and activities. Completed |
Evidence:
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Information that is reliable and represents the current position of the organisation or situation is provided to the media in accordance with organisational policy and procedures. Completed |
Evidence:
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Situations where serious errors or misquoting occurs are handled in accordance with organisational policy and procedures. Completed |
Evidence:
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Negotiate media coverage
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Assessment is made of the potential level of interest in particular events, activities and communications, and media selections are made to maximise coverage and achieve public affairs objectives. Completed |
Evidence:
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The form of information and preferred message positions are identified to maximise media coverage. Completed |
Evidence:
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Notice is given to the media of the timing of events and activities, and contact information is provided to enable confirmation of details. Completed |
Evidence:
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Media coverage is negotiated in accordance with legislation, organisational policy and procedures. Completed |
Evidence:
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Monitor media coverage
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Options for monitoring media coverage are assessed and selected based on organisational requirements and value for money. Completed |
Evidence:
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Procedures for monitoring media performance are developed and implemented, and actions that address variations from expected performance are recommended. Completed |
Evidence:
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Media coverage is evaluated in terms of effectiveness in achieving message placement objectives, anticipated impact and public affairs objectives. Completed |
Evidence:
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Prepare spokespersons for media interaction
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Spokespersons are briefed on the characteristics, communication techniques and potential impact of media interviews for newspapers, radio and television. Completed |
Evidence:
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Spokespersons are briefed on interview approaches and the techniques of specific interviewers. Completed |
Evidence:
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Objectives are established with spokespersons for interview outcomes in planned situations in order to communicate specific information. Completed |
Evidence:
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Responses and techniques are provided for achieving positive communication outcomes in unplanned media interactions. Completed |
Evidence:
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Spokespersons are prepared for crisis situations in accordance with crisis communication plans and responsibilities. Completed |
Evidence:
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